Guide Dogs Australia has today been announced as Australia’s Most Trusted Charity Brand, maintaining our hold on the title for a sixth consecutive year! We received this honour as part of the annual Reader’s Digest’s Trusted Brands survey, which added us to their charity category in 2013.
Karen Hayes (Spokesperson for Guide Dogs Australia) said the achievement highlighted the importance of trust now more than ever between the public and brands, especially for those acting in the not-for-profit sector.
“At a time where many areas of society are being questioned for their transparency, it’s a reminder of the value of trust and reliability, especially in our industry. To be named Most Trusted Charity for the sixth year in a row is a testament to the work our team has done for the community on a consistent basis,” said Ms Hayes.
“While there are no magic bullets to establishing trust, there are three fundamentals we as an organisation believe are vital: authenticity, consistency and transparency. Trust is at the heart of everything we do, especially between a person with blindness or low vision and their Guide Dog.”
“This trust extends to the community, who love to see our iconic Guide Dogs out and about with their Handler. We frequently hear from locals who have spotted a working dog – it’s a rare opportunity for people to see a cause they support in action,” she said.
This announcement also coincides with an urgent need for more Puppy Raisers – the volunteers who give the beautiful puppies a home for their first 12 months. Guide Dogs Australia is in need of up to 200 puppy raisers across the country to meet demand for the puppies being born in the lead up to winter.
We rely on the generosity of volunteer puppy raisers to care for new puppies from around eight weeks of age until they’re one-year-old, providing them with a loving home and basic training, until they return to Guide Dogs to commence their formal Guide Dog training.
There are over 450,000 people in Australia with low vision or blindness, and the number of individuals requiring Guide Dogs is set to double by the year 2020. In addition to this, over the next 10 years it’s predicted that more than 2,000 Guide Dogs will need to be bred, raised and trained to keep up with the growing demand from Australians who are blind or who have low vision.
To support the ever-increasing need for Guide Dogs and our services, or find out more about becoming a Puppy Raiser head here