Posted in: Media Release
Guide Dogs Australia is pleased to announce our charity partnership for the Formula 1® Rolex Australian Grand Prix for the second year running!
Guide Dogs Victoria’s CEO, Karen Hayes, said: “We are thrilled to have the support of the Australian Grand Prix Corporation and to be represented at one of Melbourne’s major sporting events as the Official Charity Partner for the second year in a row”.
We believe our partnership continues to be a great alignment as both Guide Dogs Australia and the Australian Grand Prix Corporation have a strong focus on innovation, technology and delivering world-class service.
This year, The Australian Grand Prix Corporation and Guide Dogs Australia look forward to engaging fans on a multi-sensory level at our Driver vs Dog activation. The activation will run over the four major days of the Formula 1® 2018 Rolex Australian Grand Prix, March 22nd – 25th at the Grand Prix Circuit in Albert Park.
Visit us at F1 Central to take part in our Driver vs Dog sensory activation, try your hand at our GT simulator or find out how your senses stack up to a dog’s! We’ll also be at the KidsZone, over the four days, running a variety of family friendly activities.
To soak up some of the Grand Prix experience before the event, be sure to check out our activations at ACDC lane and District Docklands!
March 3-4, ACDC Lane:
Australian Grand Prix and Red Bull are hosting a street party in ACDC Lane with food trucks, DJs, street artists and, most importantly, some of my cuddly colleagues! Come down to meet our ambassadogs, and find out how we prepare them with noise desensitisation to get them racetrack ready!
March (final dates to be confirmed), District Docklands:
District Docklands will play host to some cuddly constituents, who will be available for a pat. You will also be able to preview our exciting Driver vs Dog sensory activation, and can visit our Dialogue in the Dark sensory experience while you are there!
Make sure you keep an eye on our News pages for regular updates from Grand Prix Ambassadog, Albert Bark. He’ll be providing pupdates on Grand Prix preparations and more! Find his first installment > here
For bookings and more information visit www.grandprix.com.au or call 1800 100 030
Media Contacts: Anita Nielsen +61 433 363 422
Dog welfare and the Grand Prix environment
Guide Dogs Australia prioritises the welfare of its dogs at all times. We have strict policies in place regarding dog use at events, encompassing weather, noise and the general environment.
All the dogs attending the Grand Prix have undergone assessment and training to ensure they are prepared for the environment, and level of interaction with the public. Dogs in the public areas are selected from our team of Ambassador Dogs. These are dogs from our colony that were not suitable as Guide Dogs, but have a fantastic temperament. They are generally older – 2years plus, and very used to busy public engagements, regularly attending environments such as schools, city and media events.
These dogs have specifically undergone months of noise desensitisation training for the Grand Prix. This involves using positive reinforcement techniques (food rewarding, pats & praise) whilst gradually exposing them to increasing levels of noise, starting with playing audio of car noises at increasing noise levels, building to cinema level volume F1 racing, and visiting motor track environments.
This is an extension of our Guide Dog training, as our clients often work in busy city environments and our dogs have to be comfortable with public transport noise, aircraft, bustle and traffic. This gradual exposure with positive reinforcement is the basis for training of military dogs, police dogs and customs dogs, all of whom can be very successfully desensitised to extremely noisy and busy environments.
Any dog that is uncomfortable has this training discontinued. No dogs will be adjacent to the track at any time racing is on, and they will be removed entirely well ahead of the super loud jet display.
For more information about Guide Dogs Australia please visit www.guidedogsaustralia.com.au.
For tickets and more information on the 2018 Formula 1®Rolex Australian Grand Prix, please visit www.grandprix.com.au.