Aussie dog lovers will go barking mad over a new ‘for good’ doggie fashion collaboration launching across the nation today.

Guide Dogs Australia have announced a collaboration with influential Melbourne based fashion houses, Elk and Gorman, who launch exclusive products for their customers’ furry companions in store and online today.

Known for unique prints and their sense of fun in all they do, the Gorman line will consist of a selection of doggie coats in four different print styles (and sizes) with matching coats for owners. If a rain coat is not your dog’s ‘thing’, Elk, internationally known for their accessories and apparel collections, have created a range of custom collars and leads in a selection of luxurious handmade leathers.

Dog lovers can be confident their stylish purchase will support a good cause, with all proceeds going to Guide Dogs Australia to fund the organisation’s Guide Dog services.

Guide Dogs Victoria CEO Karen Hayes said she was delighted to see the organisation’s “crazy idea” come to life in such a big way.

“When we first came up with the concept, I thought, are we seriously going pull something like this off? Before I knew it, Elk and Gorman put up their hands to design, manufacture and stock their very own doggie ranges,” she said.

“We’re proud to be working with such progressive and innovative designers whose great sense of social responsibility will enable us to raise funds for breeding, raising and training more Guide Dogs,” said Ms Hayes. 

Speaking of the collaboration, Elk founder and Creative Director Marnie Goding says “We have been overwhelmed to learn more about the diversity of programs in place and of the wonderful, charitable work carried out by Guide Dogs Australia.

“There are thousands of incredible stories of people both young and old who have gained greater independence through the services that this organisation provide, and we were inspired to participate in this collaboration to bring awareness to our customers and encourage them to support such a worthy cause,” said Ms Goding.

Gorman Founder and Creative Director, Lisa Gorman says, “There have been many requests over the years for Gorman to do dog coats in our prints, but this cause gave us very good reason to put it into action.

“Guide Dogs Australia do a brilliant job changing the lives of people with blindness or low vision every day – we want to support this wholeheartedly, as an ongoing project, to raise funds and awareness around their amazing work. How can you go wrong? Fun project, great cause, flashy hounds,” said Ms Gorman.

Dog and fashion lovers alike can purchase their own Gorman or Elk doggie accessories and by doing so help this amazing cause.

Available from Friday 31 March from Elk and Gorman’s respective online stores and boutiques nationwide.

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About: Guide Dogs Australia is about so much more than Guide Dogs. The organisation also offers wider support of Australians who have low vision or blindness through a suite of programs including Children/Youth Services, Adult Services, Acquired Brain Injury Mobility Services and Occupational Therapy Services.


Guide Dogs Australia receives less than 10 per cent of Government funding for services other than Guide Dog Mobility, which is reliant on community donations exclusively.


For more information about Guide Dogs Australia visit

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Blonde labrador wearing Elk collar and lead