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    Corporate Partnerships

    Guide Dogs Victoria is committed to building collaborative partnerships with our corporate supporters in Victoria.

    What is a corporate partnership?

    In the same way as we work with local communities and other agencies in delivering programs, we offer Victoria’s corporate sector many rewarding ways of becoming involved with our services, which equip, empower and educate blind and vision impaired Victorians.

    Partnerships that we design with the corporate sector are strategic and genuine meaningful alliances.

    How do corporate partnerships work?

    We offer a wide variety of workplace giving and marketing opportunities that can best suit individual company interests, schedules and objectives.

    This tailored approach has allowed Guide Dogs Victoria to achieve many successful Corporate Partnerships with a range of different companies in Victoria.

    Partnering opportunities include:

    How will it benefit your company?

    Organisations that support the community and causes are demonstrating to their stakeholders - including customers and staff - that they are responsible corporate citizens. In today’s society, research demonstrates that customers strongly support a company’s commitment to the local community, even willing to change their purchasing behaviour. Research also shows that people want to work for organisations that enable them to make a difference to the community, and in a very tight labour force it is critical for corporates to meet this need.

    A successful Corporate Partnerships can:

    • Enhance your corporate reputation
    • Increase your consumer and stakeholder's trust and confidence
    • Enhance your brand image
    • Build your customer loyalty
    • Increases your company sales
    • Provide customers with an emotional rationale for purchase
    • Increases your staff's loyalty, motivation and retention.

    Some compelling statistics

    Companies that consult their employees about the causes they should support and then give them opportunities to volunteer for that cause will gain a competitive edge. Job fulfillment is far more important than salary. 87% said they would feel proud to work for a company that offered support to causes or charities. Almost half the employees said they would seek out employment at a company that had a reputation for supporting charities and 41% saying they would be willing to earn less if it provided an opportunity to contribute to community.

    Source: PassionPeople® 2004, Cavill + Co/Seek Ltd with a sample of over 1,000 employees

    More info about this survey:
    http://www.cavill.com.au/pages.asp?area=24&page=47

    Consumer purchase impact

    Consumer research has shown that 77% of consumers would prefer to buy products associated with a cause and 54% would switch from their normal brand, and 57% switching from their normal retailer.

    Source: Heart & Sold, 2001, with a sample of 700 consumers

    More info about this survey:
    http://www.cavill.com.au/pages.asp?area=24&page=55

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    We invite you to engage with us and, ultimately, help to reduce the disadvantage of vision impairment across the State.

    For more information about how to become a Corporate Partner please contact Guide Dogs Victoria's Corporate Development Officer on 03 9854 4507 or use the corporate enquiry form here.

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